Hello les amis!
J’espère que vous allez bien.
Aujourd’hui on va un peu parler moderie, car comme vous savez, à la base c’est de la que je viens 😉 En fait j’ai jamais vraiment raccroché les crampons, et surtout, là d’où je viens, le milieu des Designers, on ne passe pas à autre chose comme cela, car c’est toute une éducation, une façon de penser et voir la mode. Peut etre que c’est un peu The other art of fashion 🙂
Comme je vous l’avais déjà dit, je me suis occupée pendant 5 ans du TRANOI où mon job était de trouver la crème des designers, des produits qui feraient l’engouement de ce monde pointu et élitiste de la mode. Du coup j’ai appris le langage, les codes, et quand on y adhère, finalement c’est un tout petit milieu, et ou oublie pas surtout. Il se trouve que l’es directeurs artistiques du TRANOI ne sont autres que les fondateurs de L’Eclaireur la fameuse mecque des designers avant gardes et pointus.
Donc évidemment lorsqu’il s’agit de présenter le gagnant du prestigieux Woolmark Prize  : le duo Teatum Jones, c’est chez L’Eclaireur que le lancement a  lieu!
J’ai voulu en savoir un peu plus sur ce fameux concours ainsi que sur ses gagnants donc voici leurs réponses : ( désolée trop la flemme de traduire ;p )

Et si vous etiez le prochain gagnant du concours? who knows 😉

A très vite,

Je vous embrasse,





When did you launch Teatum Jones? SS11
Did you expect winning the prize? 
We didn’t expect to win as the competition we were up against was fantastic. Though we really put everything into our application and gave a lot of determination to winning.
How did it feel? 
A dream come true. So happy and journey has just begun with all the amazing stores we are launching in across the world.
What is coming next? 
We are launching our very first Menswear at our first catwalk show this LFW. 
What did the woolmark prize bring you?
Winning means a huge deal to us. It’s recognition on a global scale both for brand recognition
and how we are retailed, giving us the opportunity to be more widely spread and introducing
us to new markets such as France and Australia. We’re not only launching in new markets but
we’re doing this in the best stores. These retailers (International Woolmark Prize retail
partners) are the most important part of the prize. We get to be present in those markets and
talk directly to our consumer, which is amazing for emerging fashion brands.
Where do you imagine the brand in 10 years?
Bigger, Better, Bolder!


Thank you Catherine Teatum & Rob Jones !


Collections made out of merino wool


Since when the woolmark prize has existed?
First lauuched in 1953 by the International Wool Secretariat, the Woolmark Prize was famously awarded in 1954  to young unknown designers for its first edition – Karl Lagerfeld and Yves Saint Laurent in Paris.
Today the International Woolmark Prize continues to recognize outstanding design talent from around the world and more than 75 designers have been selected from 62 countries to compete in regional awards around the globe… 
 The International Woolmark Prize was relaunched in 2012. 
How did the company have the idea ?
Today the Woolmark logo ranks among the most recognized brands in the world, inspiring confidence in conscious consumers across all premium apparel categories.
The Woolmark Company strives to capitalize on this unparalleled brand recognition by working with leading designers, tastemakers and game-changing fashion bodies to further inspire the style-sawy to seek out the superior attributes of merino wool.
The Woolmark Company is the global authority on Wool. In keeping with a long tradition of supporting individual excellence in design, The Woolmark Company’s International Woolmark Prize (IWP) is an annual award celebrating emerging design. Working with the most important fashion bodies globally, the prize aims to identify future design stars and showcase new and captivating interpretations of Merino wool through their collections.
The IWP crosses borders and cultures by seeking up-and-coming talent from established and rising design hubs around the globe. The regional awards are held in six regions: Asia; Australia; British Isles; Europe; India, Pakistan and Middle East; and USA. Six menswear and six womenswear finalists are then selected to compete in the IWP finals, traditionally held during key fashion weeks around the world. 
The commercialization and support from a committed retail partner network is what makes the IWP initiative so unique. The network is made up of the most luxury retailers in the world including;
• Boon the Shop, S. Korea
• Boutique 1, UAE
• David Jones, Australia
• Harvey Nichols, UK
• The Papillion, Indonesia
• Verso, Belgium
These retailers are committed to championship progressive design and new talent by selling and promoting the winning collections within their stores.
What are the major criterias to participate to the woolmark prize?
has already presented a minimum of 4 consecutive wholesale collections/seasons, but not presented more than 12 wholesale collections, i.e. have been in business for a maximum of 6 years, at the time of the regional awards
has demonstrated the ability to produce collections to a high level of consistent production, but not have more than 30 points of sales through boutiques or department stores retailers or online retailers
has a proven history of working with natural fibres;
In how many countries is the contest?
For the IWP 16/17,  75 designers from 62 countries were selected to participate in the prize. 
How do you chose the members of the jury?
The juries are composed of the most important figures of the fashion industry. IWP has garnered support from a host of the industry’s most influential designers, media and opinion leaders.
IWP 15/16 juries : 
Womenswear final : 
Andre Leon Talley, respected fashion author, editor and consultant, former Editor-at-Large, American Vogue
Imran Amed, Founder, CEO & Editor-in-Chief, Business of Fashion
Tim Blanks, Editor-at Large, Business of Fashion
Stefano Tonchi, Editor-in-Chief, W magazine 
Julie Gilhart, fashion consultant and International Woolmark Prize mentor
Thakoon Panichgul, Chief Creative Officer, Thakoon
Colette Garnsey, Director, Australian Wool Innovation (parent company of The Woolmark Company)
Stuart McCullough, Managing Director, The Woolmark Company
Menswear final :
Franca Sozzani, Editor-in-Chief, Vogue and L’Uomo Vogue
Haider Ackermann, Designer
Imran Amed, Founder and Editor-in-Chief, The Business of Fashion
Suzy Menkes, International Editor, Vogue 
Nick Sullivan, Fashion Director, Esquire 
Masafumi Suzuki, Editor-in-Chief, GQ Japan
Linda Loppa, Director of Strategy and Vision, Polimoda
Raffaello Napoleone, Chief Executive, Pitti Uomo
Stuart McCullough, Managing Director, The Woolmark Company.
How long does the whole contest last?
The process lasts about 1 year. The nominating bodies in each country search for applicants that are chosen to represent their regions. 10 ww and 10 mw designers from each region are chosen around March/April to compete at the regional awards  that take place in June / July. The mw and ww winners from each region then compete at the international final which is held in January / February. 
Why did you choose ? 
The winners are chosen according to the following criteria of 5 points each: 
The collection (interpretation, inspiration, innovation & overall production), product development (illustrations, inspiration & innovation),Fabric development (Fabric yarn selection and innovation or how the entrant’s use of interesting and unique interpretations of merino wool, either through woven or knitted fabrication), Commerciality (Appropriateness of collection for the ready-to-wear market – or how entrant’s ability to maximize the commercialization potential of the collection with retail partners) and the presentation (advocacy skills and commercial acumen) they give in front of the jury. 

Rob Jones – Christina Del Gobbo from the Woolmark company – Michael Hadida head buyer of L’Eclaireur – Catherine Teatum

Toujours un plaisir de retrouver ma chère Diane Pernet

A chaque fois que je la vois ça me rappelle que c’est un peu elle qui m’a encouragé à écrire à un moment où je n’avais aucune idée de ce que je voulais faire, elle m’a proposé d’écrire sur ce que je voulais sur son blog : MERCI DIANE <3


Fashion moment avec Paula du blog Paris Me Chama –  une autre copine fan des sac Bleecker  Blues

Merci à son mari d’avoir trouvé une feinte pour que je n’ai pas l’air naine à côté d’elle ;p



        1. oui c’est complètement fou, après je pense qu’il faut s’y connaitre un peu, car si tu regardes vite fait, tu peux avoir l’impression que c’est un travail industriel, mais en regardant bien, en touchant tu vois que ce n’est pas ce que tu penses, car tout est fait à base de laine, alors que parfois tu pourrais jurer qu’il s’agit d’une toute autre matière!

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